Oomph! Trail Bar

Excitement in Every Bite!

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Oomph! is being selected
as a Top 36 Startup in a
global competition organized
by Alibaba.

Oomph! formulating and launching naturally nourishing products that are good for health and also provides a natural boost of lasting energy. Ingredients are 100% natural, plant-based from California.

Inspired by the surfers in California, I have created a surfing image using california signature color - sunset orange and sea green as the key visual. The project covered identity development including logo design, pacakging design, web design and brand guidelines.

^{Branding, Logo Design, Packaging, Web Design, 2015}

PaulineYau